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Franchisor
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THE MARKETING LAB
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Franchisee

While every franchise and licensed business group approaches their marketing differently, we have found some common themes with the clients and brands we work with. Local owners want efficient and effective marketing support that showcases their store, not just the brand. They want expert guidance on what activities to undertake and they want help to get those activities in market on time without adding stress to their day. The Head Office Franchisor wants their brand protected. They want an agency that knows how to create and extend campaigns to a local level, and they want their franchise partners to leverage the campaigns, tools and resources that are already available. Because The Marketing Lab specialises in franchise marketing we are perfectly positioned to help. Local Owner, Multi-Unit Operator or Head Office, we act as a trusted extension of your business.

OUR 3 STEP MARKETING PATHWAY

Get samples of our plans

Some of our lab parnters

our lab partners

what we create in our lab

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Strategy & Planning

annual & quarterly marketing plans, social media strategy, advertising roadmaps, campaign plans

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Graphic Design

flyer and press ad resizing, brochure & catalogue creation, logo & corporate ID for Franchises, posters, signage, banners

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Content & Copy

direct mail letters, radio scripts, website copy, blog and social content, press releases, eNewsletters, copy for flyers & press ads, case studies, articles

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Advertising & Media

print & distribution, cinema, radio, TV, billboards, out of home, digital, bookings, production and managements

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Digital

website design, ecommerce, apps, UX/UI assessments, email marketing, social media set up & management

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Images & Video

photography, film & production, storyboarding, concept development, social media imagery creation, animation

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Campaigns

concept creation, media selection, localisation, collateral creation

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Branding

brand discovery, brand refresh, logo design, corporate ID

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Training

workshops, webinars, help videos,fact sheets, how to

PERIODIC TABLE OF ELEMENTS THAT MAKE UP THE MARKETING LAB

01Owner
Kp
Kelli Ponting
02Marketing
Tr
Tabitha Robinson
03Design
Lm
Lani Machado
04Finance
Rd
Rachel Dutton
05Design
Tw
Tash Westmore
06Marketing
Gl
Gregg Lee
07Marketing
Cs
Chantelle Snow
08Web
Jl
Jeffrey Lau
09Marketing
Tm
TJ McKenzie
10Admin
Nc
Niamh Conway
11Marketing
Sh
Samntha Howse
12Marketing
Ea
Ed Alfaro
13Admin
Se
Sheila Elijorde

Peer Reviews

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Sian F.

Licensee

We fully outsource all of our marketing to The Marketing Lab. They work with us to build a plan, and make sure that even when we’re busy our marketing still gets done. They’re thorough and fast, and because they understand the Telstra brand so well, we trust their recommendations.

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Brent Mc

State Manager

Most bike shop owners are experts in bikes, but not experts in marketing. We recommend The Marketing Lab to our dealers because we know that they respect the Giant brand and have the knowledge and supplier connections to create strong and effective campaigns.

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Peter E.

Mortgage Broker

We fully outsource all of our marketing to The Marketing Lab. They work with us to build a plan, and make sure that even when we’re busy our marketing still gets done. They’re thorough and fast, and because they understand the Telstra brand so well, we trust their recommendations.

Contact Us

Where to find us

Level 5, 12 Commercial Road, Newstead QLD 4006