Get started

Who we help

Services

Get started →
Document
TML-LAB-REPORT-001
Labs
MEL · SYD · BNE
Est.
2017
Method
Marketing Science + Creative Genius

We don't run ads. We run experiments.

Double your leads or sales in 12 months, or we refund our fees.

Every campaign is a test, judged on the business metrics that matter to you, and the winners get the money.

For businesses that qualify in our first chat. How the guarantee works →

Get started →How LabOS works

Free · 30-minute chat · You keep the plan

  • 4,000+Marketing plans created
  • 500+Businesses helped
  • 2017Running experiments since
A scientist in magenta gloves and safety glasses holds a flask of violet liquid at eye levelVariable CreativeControl BudgetResult Measured in sales
Fig. 1 · Change one thing. Keep what sells.
  • Symptom 01

    Your agency reports clicks. You want revenue growth.

  • Symptom 02

    The budget goes up every year. The results don’t.

  • Symptom 03

    Every platform claims the same sale. Do you know what’s actually working?

Observed with

  • Telstra
  • Microsoft
  • Aussie
  • Harcourts
  • Bridgestone
  • Anytime Fitness
  • The Cheesecake Shop
  • Nuflow
  • Poolwerx
  • Dream Doors Kitchens
  • Amcal+
  • Giant
  • Milky Lane
  • BUMP Health & Fitness
  • XTEND Barre
  • Planet Smoothie
  • Skill Samurai
  • HIIT Station
  • myhome
  • Resolve Finance
  • Curry On!
  • Solomons Flooring
  • TV Magic
  • Assembly Magic
  • The Resilience Tutor
  • MBCM Strata Specialists
  • Figure 8 Accounts
  • The Lillipad Cafe
§ 01

Select your specimen

  1. 01
    Multi-Location & FranchiseEvery location, one formula.250+ franchisees supported every month.
  2. 02
    EnterpriseComplexity, distilled.Telstra: 23,000+ page views in a two-week internal launch.
  3. 03
    Consumer BrandsMake it the one they reach for.Store launches reaching 205,000+ people each.
  4. 04
    Lead GenerationA pipeline you can predict.Dream Doors Kitchens: +182% conversions in 30 days.
  5. 05
    TechClever product. Clear pipeline.Telstra Business Technology channel: a national product launch.
§ 02

Results

A scientist measures a glossy white kitchen cabinet door with calipers, displayed like a specimen

Dream Doors Kitchens

Lead Generation

The highest lead volume in the network’s history.

+182%
Conversions in 30 days
−49.5%
Cost per click
+216%
Clicks
A deadpan scientist in lime gloves holds out a striped beach towel above an empty sieve, beside a beaker of sand

Life of Coco

Consumer · E-commerce

Sand-free beach towels, from $30k to $486k a month.

$486k
Monthly revenue, up from $30k
16×
Growth in monthly revenue
Nuflow: real campaign work

Nuflow

Multi-Location & Franchise

Meet Mr Proud: a plumber's ego that sold pipe relining to a nation.

650+
Franchise enquiries
1,500+
Clicks to call
71%
Engagement rate
Four miniature houses under glass bell jars on a white tiled bench

Harcourts

Multi-Location & Franchise

Four territories, one “home for locals”.

+35%
Website traffic, month one
+20%
Enquiries
The Cheesecake Shop: real campaign work

The Cheesecake Shop

Multi-Location & Franchise

A launch formula that puts new stores in the network’s top 30%.

970k+
Impressions per launch
205k+
People reached per launch
§ 03

In the field

Some brand building IRL too.

Although our primary focus is digital marketing, we also believe in offline distribution and brand-building. Here are some billboards, OOH work, brochures and shop counters we made for clients, out in the world.

See the lab reports →
§ 04

What we do

Most clients start with one or two of the main six. The rest join in when the plan calls for them.

Everything we do →
§ 05

How we work

Marketing isn't magic. It's chemistry.

Most campaigns die the same way gym memberships do: strong intentions, zero follow-through. We treat every campaign as a controlled experiment, with a clear hypothesis, a measured result and the nerve to act on it. Then we run it again, sharper. That's the science. The genius is knowing which idea is worth testing in the first place.

  1. A woman in a violet blazer writes formulas on a glass board
    01

    Hypothesis

    Find the gap between where the brand is and where the revenue should be.

  2. Lime-gloved hands pipette violet liquid into a rack of colourful test tubes
    02

    Experiment

    Build ideas with enough voltage to stop the scroll, then put real budget behind them.

  3. A scientist peers through a magnifying glass, one eye hugely magnified
    03

    Observation

    Read the signal, not the noise. Every dollar reports back.

  4. A row of flasks growing more vividly violet, a gloved hand placing the last one
    04

    Iteration

    Keep what works, kill what doesn't, compound the gains.

Most agency reports start with what the ad platforms say happened. Ours start with what your business metrics say.

LabOSResults · October

Meta and Google say

1,240 sales

Your business recorded1

812 sales2
Spend, all channels3
$192k
Return on that spend
4.1×
  1. Each ad platform counts its own wins, so added together they run high.
  2. We report the number your business recorded.
  3. Measured against everything you spent across channels.
Fig. 1 An example month of results in LabOS.
How LabOS works →
A scientist stands inside a giant glass loop of tubing flowing with violet, magenta, orange and lime liquid
Fig. 2 · What comes out of one test goes into the next. The LabOS learning loop.
§ 06

Peer review

“The Marketing Lab has supported DDK with their marketing for over four years now. They assist with both strategy and execution, working closely with us at Head Office overseeing the activity our national marketing fund supports, but also working directly with our franchisees. They were instrumental in developing the structure for our digital advertising across Facebook, Instagram, Google Search & Display to ensure the activity was effective for both the national campaigns and the LAM activity. We trust their straightforward advice, broad franchising perspective and transparent communication processes.”
Reviewer Dave Roberts, General Manager, Dream Doors Kitchens
  • “A bespoke LAM plan for over 300 territories, delivered in full in 3 months.”
    Rebecca BarnesPoolwerx
  • “Our lead quality (and quantity) improved drastically, resulting in valuable conversations.”
    Gemma CroxenBUMP Health & Fitness
  • “They provide essential support and scalable solutions for our franchise partners, helping drive local engagement and results.”
    Lyne DuongThe Cheesecake Shop
  • “A clear understanding of the importance of brand compliance.”
    Alison ChapmanTelstra Business Technology Channel
  • “Really impressed with the quality of work, account management and tenacity to deliver on often difficult timelines!”
    Maria FurnariDicker Data (referred by Microsoft)
  • “Would recommend them to other franchisees who are looking for marketing help.”
    Dane HutchensNuflow Blacktown & Hills District
§ 07

Questions

Q1 What does The Marketing Lab do?

We are a marketing agency that runs every campaign as a controlled experiment: strategy, creative, paid media, content, websites and local area marketing, measured against what your business actually recorded. Our own platform, LabOS, keeps the score and keeps you informed.

Q2 What is LabOS?

LabOS is the platform our team built to plan, run and measure marketing. It has a digital brain for your brand, writes up monthly test plans, tracks your competitors, checks creative against brand guidelines, reviews ad accounts each week, measures results against business KPIs, and keeps every lesson for the next plan.

Q3 Do I need to buy or learn any software?

No. LabOS isn’t sold as software; it comes with working with us. If you want one, you get your own login: live results, the reports we’ve sent, ads and posts waiting for your approval, and a place to send us requests. If you’re multi-location or a franchise, you see every location at a glance.

Q4 Does AI run my account?

No. LabOS suggests; our strategists decide based on their judgement and years of experience. That’s why we’re so confident with our guarantee.

Q5 Who do you work with?

Five kinds of businesses: multi-location and franchise networks, enterprises with complex products or channels, consumer brands, service businesses that live on a steady flow of qualified leads, and tech companies that need to be better understood.

Q6 Where are you based?

We have teams in Melbourne, Sydney and Brisbane, and work with clients across Australia (and some internationally).

Q7 Are there lock-in contracts?

Generally not. We have options to engage us flexibly as your business needs, and you scale up or down without lock-in contracts. Some of our packages can have 3, 6 or 12 month contracts depending on the project length and complexity.

Q8 What is the Double-or-Nothing Guarantee?

If we don’t double your leads or sales in 12 months, we refund our fees. It’s for new engagements that qualify in our first chat.

§ 08 · Get started

Tell us what’s not working.
We’ll tell you what we’d do.

A free 30-minute chat with a strategist, not a salesperson. You leave knowing what we’d try first, whether or not we work together.

Get started →
A strategist in a lab coat at a white desk with an intake clipboard, a flask and a stethoscope, an empty chair waiting opposite
Get started →