THE MARKETING LAB
While every franchise and licensed business group approaches their marketing differently, we have found some common themes with the clients and brands we work with. Local franchisees want efficient and effective marketing support that showcases their business, not just the parent brand. They want expert guidance on what activities to undertake and they want help to get those activities in market on time without adding stress to their day. The Franchisor Head Office wants their brand protected. They want their franchisees to leverage the marketing tools and resources that are available and they want the local business’ activity to be aligned to their own advertising and marketing investment. Because The Marketing Lab specialises in franchise marketing we are perfectly positioned to help. Local Franchisee or Head Office Franchisor, we act as a trusted extension of your business.
Our 3 step marketing pathway
Get samples of our plans
Some of our lab partners
What we create in our lab
Strategy & Planning
annual & quarterly marketing plans, social media strategy, advertising roadmaps, campaign plans
flyer and press ad resizing, brochure & catalogue creation, logo & corporate ID for Franchises, posters, signage, banners
Content & Copy
direct mail letters, radio scripts, website copy, blog and social content, press releases, eNewsletters, copy for flyers & press ads
Advertising & Media
print & distribution, cinema, radio, TV, billboards, out of home, digital, bookings, production and management
Web & Social
website design, ecommerce, apps, UX/UI assessments, email marketing, social media set up & management
Images & Video
photography, film & production, storyboarding, concept development, social media imagery creation, animation
PERIODIC TABLE OF ELEMENTS THAT
MAKE UP THE MARKETING LAB
We fully outsource all of our marketing to The Marketing Lab. They work with us to build a plan, and make sure that even when we’re busy our marketing still gets done. They’re thorough and fast, and because they understand the Telstra brand so well, we trust their recommendations.
Most bike shop owners are experts in bikes, but not experts in marketing. We recommend The Marketing Lab to our dealers because we know that they respect the Giant brand and have the knowledge and supplier connections to create strong and effective campaigns.
We engaged The Marketing Lab when we had a tight deadline. They reviewed the marketing material and selected a piece that worked for our target market and took care of the printing and distribution. They got us into market faster than we thought possible.