franchisor marketing

Franchisor

franchise marketing agency

THE MARKETING LAB

franchisee marketing

Franchisee

While every franchise and licensed business group approaches their marketing differently, we have found some common themes with the clients and brands we work with. Local franchisees want efficient and effective marketing support that showcases their business, not just the parent brand. They want expert guidance on what activities to undertake and they want help to get those activities in market on time without adding stress to their day. The Franchisor Head Office wants their brand protected. They want their franchisees to leverage the marketing tools and resources that are available and they want the local business’ activity to be aligned to their own advertising and marketing investment. Because The Marketing Lab specialises in franchise marketing we are perfectly positioned to help. Local Franchisee or Head Office Franchisor, we act as a trusted extension of your business.

Our 3 step marketing pathway

Get samples of our plans

Some of our lab partners

the marketing lab franchise marketing clients

What we create in our lab

franchise marketing strategy planning

Strategy & Planning

annual & quarterly marketing plans, social media strategy, advertising roadmaps, campaign plans

franchise marketing graphic design

Graphic Design

flyer and press ad resizing, brochure & catalogue creation, logo & corporate ID for Franchises, posters, signage, banners

franchise marketing copy writing

Content & Copy

direct mail letters, radio scripts, website copy, blog and social content, press releases, eNewsletters, copy for flyers & press ads

franchise marketing advertising and media

Advertising & Media

print & distribution, cinema, radio, TV, billboards, out of home, digital, bookings, production and management

franchise marketing web and social media

Web & Social

website design, ecommerce, apps, UX/UI assessments, email marketing, social media set up & management

franchise marketing images and video

Images & Video

photography, film & production, storyboarding, concept development, social media imagery creation, animation

PERIODIC TABLE OF ELEMENTS THAT
MAKE UP THE MARKETING LAB

01Owner
Kp
Kelli Ponting
02Marketing
Tr
Tabitha Robinson
03Design
Lm
Lani Machado
04Finance
Rd
Rachel Dutton
05Design
Tw
Tash Westmore
06Marketing
Gl
Gregg Lee
07Marketing
Cs
Chantelle Snow
08Marketing
Hg
Hayley Goodlich
09Marketing
Tm
TJ McKenzie
10Digital
Nc
Niamh Conway
11Marketing
Rh
Rachael Harpur
12Marketing
Sh
Samantha Hows
13Activations
Cj
Cassie Johnston

Peer reviews

Sian F.
Licensee

We fully outsource all of our marketing to The Marketing Lab. They work with us to build a plan, and make sure that even when we’re busy our marketing still gets done. They’re thorough and fast, and because they understand the Telstra brand so well, we trust their recommendations.

Brent Mc
State Manager

Most bike shop owners are experts in bikes, but not experts in marketing. We recommend The Marketing Lab to our dealers because we know that they respect the Giant brand and have the knowledge and supplier connections to create strong and effective campaigns.

Peter E.
Mortgage Broker

We engaged The Marketing Lab when we had a tight deadline. They reviewed the marketing material and selected a piece that worked for our target market and took care of the printing and distribution. They got us into market faster than we thought possible.

Contact us

Where to find us
Level 5, 12 Commercial Road,
Newstead QLD 4006