Augmented Reality Success for Niamh

We are extremely proud of our intern Niamh who in addition to undertaking her double degree in Marketing & IT full-time, working with us for 5 hours a fortnight, and working at her university has just found out her research paper on Exploring Uses of Augmented Reality in Participatory Marketing has been accepted into the international Computer-Human Interaction Conference!!! Her paper explores how Augmented Reality can assist with marketing and whether this is a viable marketing alternative in the future. The paper will be published and presented at CHI 2019 in Glasgow, where researchers and practitioners gather from around the world to discuss the latest in interactive technology.

You can check out the published paper here.